Let me tell you the most lucrative way to make money through your web site is selling your own advertising space. How is it most lucrative? Because you can deal directly with the advertisers without involving the middlemen and you can fix your own rate. The most popular banner formats are 728X90 leader board, the 125X125 button, the 120X600 skyscraper and 300X250 rectangular.
But the basic hurdle of banner advertising is you must have a good number of regular visitors to your site to attract the advertisers. The other factor is time. You have to spend time regularly to manage banner, sales process and the payments.
For banner advertisements, the related links are:
Finding Advertisers for Your Blog
How to Find Advertisers for Your Websites
Openads Ad Server
Direct Advertising Sales for Beginners
OIO Publishers Ad Platform
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